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The Story of Founder
Chief Executive Officer:
Personal Profile
Star Ning has over 20 years of industry experience, having held executive positions at several renowned Fortune 500 companies and earning multiple industry certifications. He holds a Master’s degree in Mechanical Engineering from MIT, specializing in materials and structural science. Star is committed to driving innovation and sustainability, leading the company to achieve excellence in the non-standard parts manufacturing sector. He firmly believes that customer needs are the driving force behind our growth, and his vision is to create greater value for clients through high-quality custom solutions.
Full-Linking CEO Star Ning
Star Ning Owned Industry Certificates

Master's degree in Mechanical Engineering from MIT

CQl-9 Special Process: Heat Treatment Management System Assessment Training

IATF 16949:2016 Internal Auditor Training

OUALITY MANAGEMENT IN THE AUTOMOTIVE INDUSTRY

UNDERSTANDING OF ISO/IATF16949:2016 REOUIREMENTS AND PROCESS APPROACHED INTERNAL AUDITING SKILLS

Six Sigma Green Belt training

Internal Quality motor-dom System Auditors of ISO/IATF16949:2016

  • Certificate
  • Certificate
  • Certificate
Star Ning’s Resume:
Johnson Electric
Johnson Electric:
2004-2012: Joined Johnson Electric as the head of technology R&D and supply chain, committed to improving the company's technology level and supply chain efficiency, responsible for the design of electric motors and their structural control. Main customers: Lenovo, Volvo and other global companies.
Johnson Electric Introduction:
Founded in 1959, headquartered in Hong Kong, listed on the Hong Kong Stock Exchange in 1984.It is one of the world's largest motor manufacturers, with an annual production capacity of more than one billion motors and drive subsystems.
Performance: Annual sales exceed US$2 billion, and it is a global enterprise with excellent development prospects.
Honor: Selected as one of the top 500 listed companies in China in 2020.
Product categories: Produces various types of motors.
Mobile phone factory
Mobile phone factory:
2010-2016: Cooperated with his brother to run a mobile phone factory, holding 50% of the shares, with a production capacity of 3,500 mobile phones per day. Full control of raw materials, quality control, technology, products, sales & marketing and supply chain.
Park-Ohio Holdings Corp
Park-Ohio Holdings Corp.
2012-2024: Joined Park-Ohio Holdings Corp. (NASDAQ:PKOH) as the Asia Pacific Technical Director, responsible for the formulation and implementation of technical strategies in the region, mainly focusing on structural parts.
Park-Ohio Holdings Corp. (NASDAQ: PKOH), with a total market value of $464 million.
Founded in 1907, headquartered in Cleveland, Ohio, USA.
Business scope: As a diversified international company, it mainly provides supply chain management outsourcing services, capital equipment used in production lines, and manufacturing components used to assemble its products to world-class customers.
Number of employees: more than 6,400 employees worldwide.
Market coverage: Mainly for the US market, and also for global markets.
Covered industries: aviation, automotive, medical, and electronics, etc.
Major customers: Volvo, HP, DELL, EMC, IBM, Lenovo, JAC, and Hyster
EPSA
EPSA
2018-2024, the Head of EPSA ‘s South China, being responsible of promoting business development and customer relationship management, and undertaking project consulting and implementation.
Star Ning served customers and tracked representative projects:
  • lenovo

Sagemcon:

Served as a consultant for Sagemcom, focusing on supply chain optimization and technical support to help customers improve operational efficiency.

Sagemcom, a leading French company.

Founded in 2008, it was formed by the merger of Sagem and MobiCom.

Headquarters: Paris, France.

Sagemcom is a high-tech company focusing on broadband communications, smart energy and the Internet of Things.

Market position: In the global broadband communications market, Sagemcom Communications has occupied an important market share with its technological innovation and product quality, and is an important partner of many well-known telecom operators.

In the field of smart energy, Sagemcom Communications is also one of the leaders in the industry, and its smart meter products have a high market share in the European market.

In the Internet of Things market, Sagemcom Communications has launched a series of competitive Internet of Things solutions through continuous R&D investment and technological innovation.

HEIDELBERG:

Served as a consultant for HEIDELBERG, providing consulting and supply chain support to help customers improve operational efficiency.

HEIDELBERG is the world-wide leading partner and provider of solutions and services for the print media industry. Heidelberg has 250 technical support centers in more than 170 countries and regions around the world. Parent company: KOENIG & BAUER.

Founded: 1873.

Headquarters: Heidelberg, Germany.

Main business:

Printing equipment manufacturing: HEIDELBERG’s  printing presses have a global market share of more than 40%, and are one of the preferred equipment for the production of high-quality, large-volume printing products;

digital solutions;

post-press processing equipment;

related services and consumables.

Spanninga:

Served as a consultant for Spanninga, providing consulting and supply chain support to help customers improve operational efficiency. Assisted in the acquisition of the Philips factory in China to ensure a smooth transition of power. Experience: use Chinese way to handle Chinese issues.

Spanninga, also known as Spanninga Metaal B.V. in the Netherlands, is a multinational company with an important position in the bicycle lighting industry.

Founded: 1918.

Headquarters: Netherlands.

Main business: bicycle lighting equipment; light bracket system, etc.

Market position: Spanninga is a leading brand in the European light market, with a high reputation and good reputation in the global bicycle lighting field, and its product quality and design have been widely recognized by the industry.

ADL---Alexander Dennis Limited:

ADL---Alexander Dennis Limited, is a famous British coach manufacturer with many achievements in the field of double-decker buses.

Star Ning is responsible for Hongkong project of ADL's double-decker bus parts.

Company Profile:

Date of Establishment: May 18, 2004

Headquarters: Located in Scotland, UK

Business Scope: Design and manufacture of various types of buses, including single-decker buses, double-axle and three-axle double-decker buses, welfare vehicles, mini vehicles, and bus chassis, parts and accessories, etc., and products serve global customers.

Kongsberg Gruppen

Star Ning is responsible for Kongsberg Gruppen’s project of agricultural vehicle.

Company Profile:

Founded: 1957;

Headquarters: Kongsberg, Norway.

Company Size: Kongsberg Maritime has 50 offices in 16 countries, 5,300 employees, and annual revenue of 885 million euros in 2023.

Market Application

Global Market: Kongsberg's products and services are widely used in maritime, automotive, aerospace and defense fields around the world, and have a high reputation and market share in the international market. The customers cover major global shipping companies, automobile manufacturers, airlines and defense departments of various countries.

As Full-Linking’s CEO, Star Ning has the following professional abilities:
  • Strategic planning ability

    Star Ning needs to formulate a long-term development strategy for the company and clarify the company's development direction and goals. This includes analyzing market trends, competitors, industry dynamics and many other factors, combining the Full-Linking's own resources and advantages to formulate a forward-looking and feasible strategic plan.

  • Leadership ability

    Star Ning can lead the team to work for a common goal and inspire employees' enthusiasm and creativity. This requires Star Ning to establish a clear vision and mission, so that employees understand and identify with the company's values and goals, while effectively assigning tasks, empowering employees, and motivating team members to maximize their potential.

  • Decision-making ability

    Be able to make decisions quickly and wisely in complex situations. Star Ning needs to weigh the pros and cons of various options, consider multiple dimensions such as short-term and long-term interests, risks and benefits, and make the best decision under limited time and information.

  • Financial management ability

    Star Ning needs to understand and control the company's financial situation, reasonably plan budgets, control costs, and ensure the effective operation of funds, so that the company can achieve financial goals and maintain a healthy financial situation.

  • Marketing ability

    Star Ning needs to have keen market insight, be able to grasp market demand and consumer psychology, and guide the company's marketing strategy and brand building. This includes product positioning, pricing strategy, channel selection, promotional activities and other marketing links.

  • Innovation ability

    Be able to promote innovation in products, services, business models, etc. Star Ning should encourage employees to come up with new ideas, create an innovative corporate culture, and actively pay attention to external new technologies and trends, and guide the company to continuously adapt to market changes and customer needs.

  • Communication ability

    Star Ning needs to communicate effectively with multiple stakeholders such as internal employees, shareholders, partners, and customers. This includes clearly conveying corporate strategies and goals, listening to opinions and suggestions from all parties, and handling crisis public relations and many other communication scenarios.

  • Resilience

    Faced with various emergencies such as market changes, challenges from competitors, policy adjustments, and natural disasters, Star Ning must be able to respond quickly and adjust the company's strategy and operating methods so that the company can survive and develop in adversity.

As Full-Linking’s CEO, Star Ning’s responsibilities:
  • Strategic Planning and Decision Making

    Determine the company's vision, mission and strategic goals: Star Ning needs to be far-sighted and define the company's long-term vision and mission based on factors such as the market environment, industry trends, company resources and capabilities.

    Strategic Planning and Layout: In order to achieve strategic goals, Star Ning needs to carry out comprehensive strategic planning. This includes business diversification planning, market expansion strategy, and product strategy.

    Major Decision Making: Star Ning needs to make decisions on major matters of the company. This covers investment decisions, resource allocation decisions, and business transformation decisions. In the decision-making process, Star Ning needs to weigh the pros and cons, risks and benefits of various options and consider the balance between short-term interests and long-term development.

  • Organization management and team building

    Organizational structure design and optimization: Star Ning is responsible for building the company's organizational structure to ensure that each department has clear responsibilities and smooth collaboration. According to the company's strategic goals and business needs, the departments are reasonably divided, such as establishing R&D, production, sales, marketing, finance, human resources and other departments, and clarifying the scope of responsibilities and authority of each department. At the same time, as the company develops and the market environment changes, Star Ning should optimize the organizational structure in a timely manner; or integrating customer service departments to improve customer service quality.

    Team management and collaboration: Selecting, training and leading the senior management team is an important responsibility of Star Ning. Star Ning should select senior management personnel with professional ability, leadership potential and who are compatible with the company culture, such as appointing experienced financial experts as CFOs and talents with innovative thinking as CTOs. In addition, Star Ning should promote collaboration among the senior management team, hold senior management meetings regularly, resolve conflicts and problems between departments, and ensure the consistency of the company's overall operating direction.

    Talent recruitment, training and motivation: Star Ning should focus on the company's talent team building. This includes formulating talent recruitment strategies to attract outstanding talents in the industry to join the company; providing employees with training and development opportunities, such as internal training courses and external training programs, to enhance their professional capabilities and comprehensive qualities; designing incentive mechanisms to stimulate employees' work enthusiasm and creativity through salary and benefits, equity incentives, promotion opportunities, etc.

  • Business operations and performance management

    Daily business supervision and guidance: Star Ning needs to have an in-depth understanding of the company's daily business operations and provide supervision and guidance. This includes paying attention to the efficiency and quality of the production process, such as ensuring the stable operation of the production line and the compliance of product quality in manufacturing enterprises; the development of sales business, such as whether the sales channels are unobstructed and whether the sales team's sales performance meets the standards. Through regular review of business reports and communication with department heads, timely identification of problems and guidance.

    Performance target setting and assessment: Set clear performance targets for each department and team, such as sales department sales target, marketing department brand awareness target, R&D department new product development progress target, etc. And establish an effective performance assessment system, regularly evaluate the work performance of departments and employees, and give rewards or penalties based on the assessment results to ensure the improvement of the company's overall performance.

    Cost control and efficiency improvement: Star Ning needs to pay attention to the company's cost control, including production costs, operating costs, marketing costs and other aspects. Maximize the company's profits by optimizing supply chain management to reduce procurement costs, improving internal management efficiency to reduce unnecessary expenses, and using advanced technology to improve production and operational efficiency.

  • External relations and brand building

    Maintaining shareholder relations: As the main communicator between the company and shareholders, Star Ning should regularly report the company's operating conditions, financial status and strategic planning to shareholders to ensure shareholders' confidence in the company. At the same time, it should pay attention to the interests of shareholders and reasonably distribute the company's profits, such as formulating dividend policies, to maintain good shareholder relations.

    Partnership management: Establish and maintain good cooperative relations with external institutions such as suppliers, distributors, and strategic partners. Negotiate procurement contracts with suppliers to ensure the quality and supply stability of raw materials or services; cooperate with distributors to expand sales channels and increase product market coverage; and carry out cooperative projects with strategic partners, such as joint research and development, joint marketing, etc., to achieve resource sharing and complementary advantages.

    Brand building and public relations affairs: Star Ning is an important shaper and maintainer of the company's brand image. Through activities such as brand positioning, brand communication, and brand culture building, the company's brand awareness, reputation and loyalty are enhanced. For example, participating in industry forums, delivering keynote speeches, and participating in public welfare activities to demonstrate the company's values and social responsibility. At the same time, when facing a public relations crisis, Star Ning must respond promptly to maintain the company's brand image and reputation.

  • Risk management and crisis response

    Risk identification and assessment: Star Ning must have a keen sense of risk and identify the various risks faced by the company, including market risks (such as changes in market demand and the impact of competitors), financial risks (such as capital chain rupture and exchange rate fluctuations), technological risks (such as technological upgrades and technological infringements), and legal risks (such as contract disputes and changes in laws and regulations). Risks must also be assessed to determine the likelihood and impact of risks.

    Risk response strategy formulation: Based on the results of risk assessment, corresponding risk response strategies are formulated. This includes risk avoidance strategies, such as avoiding entering high-risk business areas; risk reduction strategies, such as reducing risks through purchasing insurance and diversifying investments; risk transfer strategies, such as outsourcing some businesses; and risk acceptance strategies, such as choosing to accept and monitor some low-probability and low-impact risks.

    Crisis response and management: When the company faces a crisis, such as product quality issues, major safety accidents, negative public opinion, etc., Star Ning must quickly activate the crisis response mechanism. Keep abreast of crisis situations, develop response plans, inform stakeholders such as the public, customers, employees and shareholders through open and transparent communication, take measures to resolve problems and minimize the damage caused by the crisis to the company.

Enterprise's original intention
Corporation vision  

The future of Shenzhen Desong Industrial Development Co.,Ltd  should be a high-tech linker, an excellent service provider, and an international Company.

Mission  

Strive to innovate for the benefit of customers

Value  

Achieve customers, entrepreneurship and innovation, precision and truth-seeking, honesty and integrity.

Objective  

For customers, for society, for shareholders, for employees.

Enterprise core value
In terms of the implementation of the manufacturing brand strategy, we adhere to the core value concept of "occupying the market by high-quality products, integrity, and winning trust by service". We continually spread the company's core values and concepts in the field of business activities and product services, and improve brand awareness.
Enterprise's Past, Present and Future
2007

Since 2007, our company has undergone multiple investments and expansions. In 2007, we invested in a CNC factory, acquiring 20 pieces of equipment and employing 45 staff members, achieving an annual turnover of $4,911,865.

2009

By 2009, we expanded the production scale of the CNC factory, increasing the number of machines to 150 and the workforce to 110, resulting in an annual turnover of $21,050,850.

2010

In 2010, we established a plastic injection molding factory, employing 70 people and generating an annual turnover of $7,016,950.

2016

In 2016, we further invested in a hardware spring factory, which employed 80 staff members and had an annual turnover of $6,315,255.

2018

In 2018, we expanded into the hardware field, increasing our employee count to 200 and achieving an annual turnover of $22,454,240.

2021

By 2021, we invested in the hardware die-casting, printing, and foam industries, employing 60 people and generating an annual turnover of $5,613,560.

2024

In 2024, we established Shenzhen Desong Industrial Development Co., Ltd., creating a sales and technology center responsible for overall operational management.

May 2024

Unify the management of factory business which is invested by the parent company and unify products' front-end development.

The target customers are world's Fortune 500 companies and promising high-quality customers in China.

Increase investment in R&D personnel and strengthen service capabilities to meet customers' needs of product R&D.

May 2025

Develop the markets of US, Europe, Southeast Asia, and Russia, keep pace with the manufacturing industry and shift accordingly.

Mainly focus on the development needs of high-quality customers, comprehensively improve the quality and speed of service.

October 2026

Start new companies in Mexico, Southeast Asia, and Europe to improve internationalization process in order to better serve customers.

Look for more high-qualified personnel, and provide more suitable services to customers by excellent talents as new driving force.

October 2027

The group company will be established, and the overall turnover will be increased by 60%. Our R&D team can better provide valuable services to customers.

October 2028

Start the overall planning of the group's listing and financial audit phase.

October 2031

Achieve the original intention of enterprise integration and complete the goal of listing.

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